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COCA COLA, 2015 - Casa a Mare

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October 2015
20x30cm print
numbered (1-100)
+
16 pages instruction manual
Singer binded
-
Designed by Milo Montelli

 

Coca-Cola, 2015 takes back the act of the preparation of Italian tomato sauce: a collective and aggregative rite, a spontaneous happening that in the past was repeated once a year.
The tomato sauce “ceremony” reiterates gestures which are seared in the memory through an oral tradition. The tools used exclusively for the occasion become real (pop) icons like the glass bottle of Coke. It is perfect for the purpose and it was handed down by a season to the other, as a precious object and as an experience trace.
 

[Press]
Interview on Cosebelle Magazine
Casa a Mare on Thisisnotpaper

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