COCA COLA, 2015 - Casa a Mare
16 pages instruction manual
Designed by Milo Montelli
Coca-Cola, 2015 takes back the act of the preparation of Italian tomato sauce: a collective and aggregative rite, a spontaneous happening that in the past was repeated once a year.
The tomato sauce “ceremony” reiterates gestures which are seared in the memory through an oral tradition. The tools used exclusively for the occasion become real (pop) icons like the glass bottle of Coke. It is perfect for the purpose and it was handed down by a season to the other, as a precious object and as an experience trace.